Rebecca joined Ipsos B&A as a Graduate Research Executive, bringing a fresh perspective and a strong academic background in Geography and Human Development from Dublin City University. With experience gained from a marketing internship at Deloitte, Rebecca has quickly adapted to Ipsos B&A, where she focuses on qualitative research and managing large-scale projects such as JNLR and PML, and customer research projects. She thrives on the challenge of co-ordinating complex projects, ensuring that every step, from data collection to analysis, is handled with precision.

Rebecca enjoys the dynamic nature of her role, where she works closely with internal teams and external clients to provide actionable insights that shape strategic decisions. Her ability to manage multiple projects and contribute to data analysis allows her to see the bigger picture and deliver results that matter. Whether it is through the detailed interpretation of research findings or collaborating across departments, Rebecca is dedicated to making sure every project is a success.

When she’s not working on impactful research, Rebecca continues to explore her passion for psychology and well-being, often reflecting on how these interests intersect with her work in the research field.