- +353 1 205 7500
AdEffect is Ipsos B&A’s tool for evaluating advertising campaigns and providing solid, insightful, detailed feedback on ideas and executions.
To understand consumer behaviour, we must understand the needs that drive that behaviour.
We’ve created a reliable blueprint for pre-testing new products and concepts.
This strategic marketing tool helps clients to confidently develop and improve their communication and brand strategies.
Listening to what the customer is saying should play a strategic role in any intelligent decision.
Digital Ad Testing (Creative|Spark) is a new creative evaluation service and an evolution of ASI:Connect.
