Deirdre’s areas of focus include customer experience, brand awareness, communications and employee engagement. Since joining Ipsos B&A, she has worked across various categories such as finance, insurance, health, housing, utilities, retail, travel, and FMCG.

Deirdre has a Bachelor of Applied Arts with a speciality in Radio and Television Broadcasting from Toronto Metropolitan University in Canada as well as certification in digital advertising and PR & Marketing Communications.

Deirdre is an avid runner in her spare time, and you might spot her taking part in marathons around Ireland or further afield.