Larry Ryan

Director

Health & Wellbeing, Planning & Development, Media & Communications, Food & Drink, Regulatory & Members Studies, International Studies, Conference Speaking

Larry has worked in Research & Insights for more than 35 years with spells as a client at Guinness and two other leading Irish agencies. He joined B&A in 1997 and was one of the shareholder team that had gradually acquired the agency from its founders, ultimately concluding it’s sale to Ipsos in 2024.

He handles both quantitative and qualitative projects and has won a number of industry prizes for topics as diverse as vaccination confidence, utility tracking and helping the National Concert Hall be the first cultural institution to reopen after the Covid pandemic.

With a Commerce Degree and a Post Grad in Marketing Practice from UCD, he is a former Council member of the Marketing Society of Ireland and a ten-year Director of international Research Institutes, our previous global network. Father to four sons (all five of them fanatical football & basketballers), Larry has coached youth teams at Beechwood FC for many years and is a serial home restorer, keeping the Dublin 6 home of Ipsos B&A, Milltown House, in as good shape as a listed 1720s building can be.