Clare has extensive experience in facilitating businesses to better understand their customers, helping them to leverage technology to deliver strong data to support evidence-based decision making, while using story-telling and a qualitative lens to foster a customer-first attitude.

Clare joins Ipsos B&A from the specialist customer experience consultancy W5 where she was managing director for 6 years. Prior to W5 Clare was head of client services in Kantar specialising in customer satisfaction, brand equity and advertising research. Clare has been successful in partnering with clients to win several awards over the years, most particularly in CX and was a judge for the CX category most recently in the All Ireland Marketing CX category in 2021. Clare is a CX trainer and educator and has offered CX courses through the Marketing Institute. She graduated from Trinity College Dublin with a first class honours degree in business in 1994 and Masters in Business Studies from Dublin City University. She also holds a customer journey mapping certification from the Design Thinkers Academy in the Netherlands.

Clare loves to run. It may not love her back, but that doesn’t spoil her enthusiasm for it.