Karen specialises in quantitative research and has considerable experience in both the consumer and business markets. Karen’s particular expertise is in media research and she currently directs the JNLR – Joint National Listenership Research survey, the industry survey which measures radio audience levels in Ireland. The JNLR project has been retained by Ipsos B&A for more than 30 years. In delivering this project to the industry, Karen manages the relationship with the JNLR Committee and the individual radio station clients who invest in the research.
As well as the JNLR group, Karen manages other key media clients such as Coimisiún na Meán, RTE, Radio Centre Ireland, IBI (Independent Broadcasters of Ireland) and PML (Poster Management Limited) the latter involving a large scale, continuous, CAWI project.

Karen is a Marketing Graduate of the Marketing Institute of Ireland. When note working she enjoys hill walking in Wicklow and is trying to get to grips with the challenging (and supremely frustrating…) game of golf!