He has a proven track record of marketing transformation about brand strategy and evolution, communications evaluation, consumer sentiment, and politics. He has extensive experience in advising clients on how to build and grow their brands from brand development through to market execution, providing actionable insights for future growth.

He has partnered with leading Irish and international brands in their respective sectors, namely banking and finance, energy utilities, tourism, FMCGs (both food and alcohol), NGOs and regulatory bodies. In addition, he has written extensive commentary and analysis within the media.

When not goofing around with his two year old Jack Russell, he likes nothing better than losing himself for hours on end in second hand bookshops