Niamh Doyle

Account Director

Brand Positioning, Innovation, Creative Development

Niamh recently joined Ipsos B&A having worked in market research for many years. As a qualitative researcher, she is a classic creative thinker: she harnesses her talent for making connections, asking what if, and distilling complex variables simply to create impressive outputs.

She’s also a very strong technical practitioner, with extensive experience of moderating groups, in-depth interviews, and online communities across a diverse range of consumer and professional segments. Niamh is additionally very experienced in workshop design, managing their complex variables efficiently and shaping clear and actionable outputs.

When she is not working, she is either on a plane or at a gig, or on a plane going to a gig!

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