Before joining Ipsos B&A, Niall was a researcher and brand strategist, and worked with a range of clients in health, education, finance, tourism and FMCG industries. Niall works with a large cross section of brands in B2C & B2B industries. Niall has a wealth of experience with both qualitative and quantitative research. He has also established a reputation for developing research solutions which employ digital ethnography in Ireland and internationally.
Niall holds a MSc Degree in Human Decision Sciences from Maastricht University in the Netherlands and a BBS from DCU.