David joined Ipsos B&A in 2012 and had worked at Empathy Research and Millward Brown. At Millward Brown, he was responsible for the successful formulation and implementation of large international research projects mostly in the area of brand and advertising tracking. He is a graduate of Trinity College Dublin, attaining an honours degree in Business Studies specialising in Marketing and International Business.

He is not only a black belt in market research, but in Shotokan karate too.