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Ipsos B&A Models
We’ve created an NPD analysis model that reliably measures the 15 most relevant factors underlying successful innovation, collaborating with others to refine our thinking on the subject. We have successfully applied it on many projects in Ireland and on studies we have undertaken in Germany, the UK and Canada.
Ipsos B&A works with the world’s leading brands and creative agencies throughout the creative development journey to develop, evaluate and optimise effective creative to grow strong brands.
Listening to what the customer is saying should play a strategic role in any intelligent decision.
This strategic marketing tool helps clients to confidently develop and improve their communication and brand strategies.
We’ve created a reliable blueprint for pre-testing new products and concepts.
To understand consumer behaviour, we must understand the needs that drive that behaviour.
AdEffect is Ipsos B&A’s tool for evaluating advertising campaigns and providing solid, insightful, detailed feedback on ideas and executions.
