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Ipsos B&A Models
Over the last 30 years we’ve become experts at measuring and tracking customer reaction to our clients’ performance. Bringing these customer insights to our clients, through a variety of bespoke quantitative and qualitative research approaches, has enabled them to shape their thinking with their customer in mind.
Ipsos B&A works with the world’s leading brands and creative agencies throughout the creative development journey to develop, evaluate and optimise effective creative to grow strong brands.
Listening to what the customer is saying should play a strategic role in any intelligent decision.
This strategic marketing tool helps clients to confidently develop and improve their communication and brand strategies.
We’ve created a reliable blueprint for pre-testing new products and concepts.
To understand consumer behaviour, we must understand the needs that drive that behaviour.
AdEffect is Ipsos B&A’s tool for evaluating advertising campaigns and providing solid, insightful, detailed feedback on ideas and executions.
