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Ipsos B&A Models
AdEffect answers the 11 questions we consider essential to understanding the effectiveness of an advertising campaign or idea. It measures recall, branding, likeability, persuasion, involvement, top of class, and staying power, all against locally developed norms and has the flexibility to evaluate client-specific KPIs.
Ipsos B&A works with the world’s leading brands and creative agencies throughout the creative development journey to develop, evaluate and optimise effective creative to grow strong brands.
Listening to what the customer is saying should play a strategic role in any intelligent decision.
This strategic marketing tool helps clients to confidently develop and improve their communication and brand strategies.
We’ve created a reliable blueprint for pre-testing new products and concepts.
To understand consumer behaviour, we must understand the needs that drive that behaviour.
AdEffect is Ipsos B&A’s tool for evaluating advertising campaigns and providing solid, insightful, detailed feedback on ideas and executions.
