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Ipsos B&A Models
Creative|Spark draws from multiple science disciplines to measure a range of thoughts, feelings and emotions. With a sales validated Creative Effect Index, facial coding as standard, and utilising the latest in text analytics and machine learning, Creative|Spark provides deep holistic diagnostics to unleash great creative so you can spark your business.
Creative|Spark Digital helps to evaluate the power of your creative to capture and retain Branded Attention in live platform context.
Once the fieldwork has ended, you will receive an email that notifies you when the online dashboard is available.
REQUEST A DEMO: Contact Jimmy.Larsen@ipsos.com or Deirdre.Kelly@ipsos.com
Ipsos B&A works with the world’s leading brands and creative agencies throughout the creative development journey to develop, evaluate and optimise effective creative to grow strong brands.
Listening to what the customer is saying should play a strategic role in any intelligent decision.
This strategic marketing tool helps clients to confidently develop and improve their communication and brand strategies.
We’ve created a reliable blueprint for pre-testing new products and concepts.
To understand consumer behaviour, we must understand the needs that drive that behaviour.
AdEffect is Ipsos B&A’s tool for evaluating advertising campaigns and providing solid, insightful, detailed feedback on ideas and executions.
