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Ipsos B&A Models
Our researchers are experts in identifying and defining consumer needs through the use of multiple theoretical models. Our team also draws upon an extensive bank of reliable, relevant research data to develop inspiring, solid segmentations that give our clients the ability to turn ‘insightful’ into ‘actionable’.
Ipsos B&A works with the world’s leading brands and creative agencies throughout the creative development journey to develop, evaluate and optimise effective creative to grow strong brands.
Listening to what the customer is saying should play a strategic role in any intelligent decision.
This strategic marketing tool helps clients to confidently develop and improve their communication and brand strategies.
We’ve created a reliable blueprint for pre-testing new products and concepts.
To understand consumer behaviour, we must understand the needs that drive that behaviour.
AdEffect is Ipsos B&A’s tool for evaluating advertising campaigns and providing solid, insightful, detailed feedback on ideas and executions.
