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Ipsos B&A Models
Focusing on metrics related to the decision-making process and the factors that influence brand growth, we undertake key driver analysis and internal workshops to create your brand equity framework. From this we build a detailed dashboard to offer an intelligent overview of brand equity and perception, and provide sound diagnostics of what is driving changes.
Digital Ad Testing (Creative|Spark) is a new creative evaluation service and an evolution of ASI:Connect.
Listening to what the customer is saying should play a strategic role in any intelligent decision.
This strategic marketing tool helps clients to confidently develop and improve their communication and brand strategies.
We’ve created a reliable blueprint for pre-testing new products and concepts.
To understand consumer behaviour, we must understand the needs that drive that behaviour.
AdEffect is Ipsos B&A’s tool for evaluating advertising campaigns and providing solid, insightful, detailed feedback on ideas and executions.
