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AdEffect is Ipsos B&A’s tool for evaluating advertising campaigns and providing solid, insightful, detailed feedback on ideas and executions.
To understand consumer behaviour, we must understand the needs that drive that behaviour.
We’ve created a reliable blueprint for pre-testing new products and concepts.
This strategic marketing tool helps clients to confidently develop and improve their communication and brand strategies.
Listening to what the customer is saying should play a strategic role in any intelligent decision.
Ipsos B&A works with the world’s leading brands and creative agencies throughout the creative development journey to develop, evaluate and optimise effective creative to grow strong brands.
