Luke divides his time equally between both qualitative and quantitative research, specialising in pioneering innovative techniques such as Passive App Tracking. He is a Psychology graduate of University College Dublin, with a B.A. (Hon) in Psychology and a Masters in Social and Organisational Psychology. He is a past board member of Make-A-Wish Ireland (www.makeawish.ie), a member of the PSI and MII and is current Chair of AIMRO (Association of Irish Market Research Organisations). Luke is also a nine-time winner of the Excellence In Research awards, including two Grand Prix.

He may not be half as successful at horse riding as he is in research, but he is just as passionate about it.