Omnibus

Omnibus

Omnibus Research is the core quantitative option for clients who need to ask a limited number of questions quickly, cost effectively and among a nationally representative sample

Non-competing clients can include questions on a common survey and the respondent gets to answer a more varied and interesting questionnaire. We have three separate Consumer Omnibus surveys – face-to-face, online and telephone versions – each with at least monthly frequency and a sample of 1,000 adults aged 16 and over. We can advise which option is best for your particular project. We also run a hybrid (online/phone-based) Business Omnibus.

Omnibus

Face-to-face

In-person interviews provide accurate quantitative studies, enabling in particular the accessing of the opinions of remote and rural communities.

Face-to-face in-home interviewing enables rural communities, still a third of the population, to be proportionately included in studies. Ipsos B&A conducts a large cross-section of such work, including our fortnightly general public omnibus survey, the Nielsen TAM (television audience monitoring) Establishment Survey, Eurobarometer, The European Social Survey (ESS), Commission for Communications Regulation (ComReg), Commission for Regulation of Utilities (CRU), The Central Bank and The Irish Longitudinal Study on Aging (TILDA) which interviews 8,000 older adults per survey wave.

Omnibus

Telephone

Our telephone omnibus is fielded twice monthly, providing fast and cost-effective access to a nationally representative sample.

Our Business Omnibus Service uses RDD for a representative sample of 350 business leaders, providing insights into their views on your product or brand. The data is weighted per CSO estimates. Cost-effective and widely used by various sectors. Discover our 2024 schedule here.

Omnibus

Online

Our online Omnibus is fielded at least twice monthly, providing fast access to a representative sample with options of showing video and visual stimulus to respondents for ad-testing and other purposes.

Our online omnibus conducts bi-monthly surveys with 1,000 adults, sourced from our Acumen Panel, ensuring representation by gender, age, region, and socio-economic status. With over 30,000 panelists, we offer comprehensive research solutions and access to niche audiences. Learn more about our quality control in Appendix 1.

Omnibus

Business

We run a mixed methodology Business omnibus survey enabling clients to ask question of 350 business leaders as part of an omnibus-style telephone / online survey

We run a mixed methodology Business omnibus survey enabling clients to ask question of 350 business leaders as part of an Omnibus-style telephone/online survey. Our Business Omnibus Service contacts  350 business leaders each quarter, providing insights into their views on your product or brand. The data is weighted per CSO estimates. Cost-effective and widely used by various sectors.

Omnibus

B2B Omnibus

Our state-of-the-art telephone unit provides us with an intelligent way to conduct high-quality interviews with remote audiences.

Our Business Omnibus Service uses RDD for a representative sample of 350 business leaders, providing insights into their views on your product or brand. The data is weighted per CSO estimates. Cost-effective and widely used by various sectors. Discover our 2024 schedule here.

Omnibus

Consumer

We conduct over 24 omnibus surveys per annum. We operate a mix of face-to-face and online omnibus surveys, and are always in field.

Whether it is a full section, or just one or two questions that you need answers to, from a nationally representative sample, the omnibus approach is perfect.

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