The 2026 National Survey on Cancer Awareness and Attitudes, commissioned by the HSE National Cancer Control Programme (NCCP) was conducted among a nationally representative sample of adults aged 18 and over living in Ireland. The study provides a comprehensive picture of public awareness, beliefs and behaviours relating to cancer prevention, risk factors and early diagnosis.
Cancer remains the leading cause of death in Ireland, with approximately one in two people expected to receive a cancer diagnosis during their lifetime. As the number of cancer cases is projected to increase in the coming decades, understanding public attitudes towards cancer prevention and early detection is more important than ever. This research explores awareness of key cancer risk factors, including smoking, alcohol consumption, excess weight, ultraviolet (UV) exposure and radon, while also examining how people recognise and respond to potential cancer symptoms.
The study builds on the first National Survey on Cancer Awareness and Attitudes, undertaken in 2022, providing an important opportunity to assess changes over time. By repeating core measures and introducing new areas of investigation, including sunbed use and awareness of radon exposure, the survey offers valuable insight into evolving public understanding of cancer risks and prevention.
The findings provide robust evidence to support the NCCP’s ongoing work in cancer prevention and early diagnosis. They identify areas where public awareness is strong, highlight gaps in knowledge and understanding, and help pinpoint audiences that may benefit from more targeted communication and intervention strategies. The research also provides an evidence base for evaluating the impact of public awareness campaigns and wider policy initiatives designed to reduce cancer risk and improve outcomes.
For more details and the full report or more information, please contact Kieran O’Leary, Director: kieran.oleary@ipsos.com
