In collaboration with the Association of Advertisers in Ireland (AAI) and the Institute of Advertising Practitioners in Ireland (IAPI), Ipsos B&A conducted a study examining the effectiveness of selected Irish advertisements on specific social media platforms, including YouTube and TikTok. This study aimed to uncover best practices for social media advertising by utilising an innovative methodology that evaluated ads in a simulated social media environment, such as TikTok feeds, mimicking real-world digital ad exposure.
We conducted a morning seminar at Core’s offices, where we shared insights and drew from international best practices in social media advertising.
The seminar showcased two key speakers from Ipsos who examined the efficacy of social media advertising from both a global perspective and an Irish context.
Adam Sheridan, Global Head of Products for Ipsos Creative Excellence, based in the Ipsos London office, discussed the latest social media advertising trends globally, best practice, pitfalls, leading TikTok creative case studies and his ‘Misfits’ work.
Jimmy Larsen, Ipsos B&A, Director Ireland, based in the Ipsos B&A office in Dublin, took the audience through key learnings from testing six selected creative Irish social media ads in a mimicked social media environment/platform, including YouTube and TikTok, focusing on creative success and platform impact.
LEARN MORE ABOUT AD TESTING (CREATIVE SPARK)
For more information contact Jimmy Larsen: jimmy.larsen@ipsos.com
