This wave of the Ipsos B&A Consumer Confidence Barometer was conducted from the 24th July to 5th August 2026.
Overall consumer confidence has improved marginally, from -52 in July to -51 in August (those feeling pessimistic versus those feeling more upbeat). This compares with the low point of -65 in April.
That said, we are still very much in the doldrums, but at least we have recovered somewhat from the springtime.
62% believe that the country will be worse off in the year ahead while just 11 percent expect the economy to improve. However, negativity has trended downwards for the fourth month in a row.
Dubliners continue to be most positive. As seen previously, confidence is lowest among females. The middle-aged cohort (35-54) are also more downbeat. Interestingly, the gap between ABC1s and C2DEs has narrowed.
The proportion of households who claim to be “coping” with the rising prices stands at 64% (down one point since July). A consistent one in five say that they are struggling to some extent.
Just over one in five (22%) feel their disposable income will improve this year, but this is eclipsed by the 42% who feel that their income will drop.
Just over half (51%) think they will spend less over the year ahead, versus just one in eight (12%) planning to spend more, leading to a net gap of -39; A dis-improvement of three points since July.
In terms of savings, 46% expect to save less, with a fifth planning to keep more money aside. Again, the net gap (-26) closely matches July results, when the net gap was -24.
Anticipated asset growth over the next 12 months has stabilised in August, driven by those living in Dublin – overall there is a positive score of +18, with Dublin residents standing at +32, versus +13 outside the capital.
So, what worries Ireland most? The cost-of-living continues to be the most pressing concern (60%, up five points), followed by housing (42%). Immigration and Healthcare are also notable concerns, with 30% and 29% voicing their concerns respectively on these issues.
Survey results are based on a sample of 1,029 adults aged 16+, quota controlled in terms of age, gender, socio-economic class, and region to reflect the profile of the adult population of the Republic of Ireland. All interviewing was conducted via Ipsos B&A’s Acumen Online Barometer.
For more information, please contact Paul Moran (Director): paul.moran@ipsos.com
