All Aboard: designing the next generation of rail transport in Ireland

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The Irish government is significantly expanding Dublin’s DART train network with the DART+ Programme.  To design a user-centric new fleet for this expansion, Ipsos B&A conducted two years of extensive passenger and staff research.  They overcame challenges posed by the project’s length, the Covid-19 pandemic, and the need to balance technical requirements with passenger needs.  Ipsos B&A’s research directly influenced the final design, ensuring a positive impact on the lives of thousands of daily commuters for years to come.

This project gathered feedback from passengers and staff to inform the design of the new DART fleet in Ireland.  The research was divided into four phases: 1) assessing the current DART experience, 2) testing initial design concepts using virtual reality, 3) evaluating a full-size prototype, and 4) providing recommendations on a refined prototype. This multi-phase approach ensured that passenger and staff insights were incorporated at every stage of the design process.

We used a “build-measure-learn” approach, involving the same participants in four phases of research to track evolving opinions on the new DART train design.

A Rolling Stock Expert ensured all design recommendations were realistic.  The phases were:

  1. Baseline: Online survey and focus groups to understand current passenger and staff experiences.
  2. Virtual Reality:  Online VR tour of the proposed design, with special attention paid to inclusivity for participants with visual impairments.
  3. Prototype 1: In-person evaluation of a full-size wooden prototype, with assistance provided for participants with disabilities.
  4. Prototype 2:  In-person evaluation of a near-final prototype with working features.

Across four phases, key areas for improvement were identified in the new DART design.

  • Phase 1 (Benchmark): Uncovered unmet needs in the current fleet, such as access issues, seating problems, and poor information systems. This phase also identified unnecessary features like toilets and ceiling hand grabs.
  • Phase 2 (VR Design): Using a VR tour, feedback from Phase 1 was incorporated to improve ramp access, seating, handrail placement, and wheelchair/cyclist areas.
  • Phase 3 (Prototype 1): A full-size wooden prototype allowed for refinements to seating, handrails, floor markings, and driver cabin controls.
  • Phase 4 (Prototype 2): Feedback on a near-final prototype with working features led to further changes ensuring passenger and driver needs were met.

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