Brand Tracking
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The Irish government is significantly expanding Dublin’s DART train network with the DART+ Programme. To design a user-centric new fleet for this expansion, Ipsos B&A conducted two years of extensive passenger and staff research. They overcame challenges posed by the project’s length, the Covid-19 pandemic, and the need to balance technical requirements with passenger needs. Ipsos B&A’s research directly influenced the final design, ensuring a positive impact on the lives of thousands of daily commuters for years to come.
This project gathered feedback from passengers and staff to inform the design of the new DART fleet in Ireland. The research was divided into four phases: 1) assessing the current DART experience, 2) testing initial design concepts using virtual reality, 3) evaluating a full-size prototype, and 4) providing recommendations on a refined prototype. This multi-phase approach ensured that passenger and staff insights were incorporated at every stage of the design process.
We used a “build-measure-learn” approach, involving the same participants in four phases of research to track evolving opinions on the new DART train design.
A Rolling Stock Expert ensured all design recommendations were realistic. The phases were:
Across four phases, key areas for improvement were identified in the new DART design.