The 2024 survey shows an increase in overall satisfaction with the main financial providers from 82% in 2023 to 86%. More customers are using multiple financial providers, with 66% having more than one provider, up from 57% in 2023. 36% use credit unions at least occasionally, up from 30% in 2023. The survey results also report on the continued increase in the use of ‘fintech’ by consumers of financial services in Ireland. This includes a growing use of apps on smartphones and contactless payments by customers of traditional banks. In terms of switching, there remains a low level of switching intent, however, there is an increasing belief of more competitiveness/choice in the market. This is highest for savings accounts and credit cards and lowest for mortgages.
For more details and the full report, please contact Jimmy Larsen: jimmy.larsen@ipsos.com
