Each month, ShopperWatch evaluates consumer perspectives on retailer advertising, new product launches, retailer and brand promotions, and addresses pivotal issues impacting the retail and FMCG sectors today.
September: Private Label I
Irish consumers increasingly perceive private label as offering comparable quality to traditional brands at better value.
October: Private Label II
Private label products are now staples of the Irish grocery shop, with consumers expressing loyalty and quality perceptions to match even leading brands.
November: Disapora
From spending time abroad, Irish people take much pride in our food and drinks products, perceiving them as being of a greater quality in Ireland compared to those abroad.
January: New year Resolutions
The trend of setting New Year’s resolutions is stronger than ever, with 52% of shoppers participating—a significant and steady increase over the past three years. This indicates a growing consumer mindset geared towards proactive self-improvement.
February: Post Christmas Survey
The festive spirit was overwhelmingly positive, with the vast majority of shoppers enjoying Christmas and feeling it lived up to their expectations. This high level of satisfaction is consistent with findings from the previous year, indicating a sustained positive sentiment around the holiday season
For more information, please contact John O’Mahony (Director): john.omahony@ipsos.com or Cormac Gunning (Research Executive): cormac.gunning@ipsos.com
