Our report this year also includes behaviour around cryptocurrency dabbling, usage of and feelings toward AI (with focus on Chat GPT in particular), and the level of concern regarding how data is used by organisations.
Some key insights from this year’s report include:
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- The move toward a ‘smart’ home continues (i.e. growth in Smart TVs, laptops, games consoles and smart hubs/assistants).
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- While the socio-economic tech divide still persists (i.e. tech equipment in the home), signs that the regional divide is lessening
- 44% agree that technology is having a negative impact on family life in their home (e.g. people spending too much time on different devices, etc.)
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- 7 in 10 feel we have lost the art of conversation
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- 1 in 3 find it hard to switch off from thinking about work/school/college in their spare time in the evening/weekends
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- Influencers are growing in importance (most important among Gen Z)
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- 81% of population now purchase online (increase of 6 percentage points on 2022).
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- Working from home continues to be an option for 1 in 4 – mainly middle class, Dubliners
TechScape is conducted on our face-to-face CAPI Omnibus amongst a fully representative sample of 1,000 adults aged 16+ years. The sample is stratified by age within gender by town size across 63 sampling points nationwide. An overall socio-economic status quota is also applied. As such, the sample is fully representative of all Irish adults, and not limited solely to the online population. The fieldwork for this study was conducted during May 2023.
For more information or if you would like a presentation of the findings for your team please get in touch with Katie (katie@banda.ie) or Luke (luke@banda.ie).
