About Us

About

We are Ipsos B&A, Ireland’s leading research & insight agency

Ipsos B&A help clients solve business challenges using bespoke approaches. Combining Ipsos Ireland (successor of MRBI, established 1962) and Behaviour & Attitudes (1985), we offer unparalleled local and international expertise. Our teams are mainly based across two Dublin offices at Milltown and Blackrock, with a large CATI Unit spread between Belmullet and Achill Island, Co. Mayo.

What we do

Understanding gives you an advantage. We interpret what people think and do, providing insights to prepare you for challenges. We combine intelligence, imagination, and experience to deliver meaningful and action-led insights through innovative research

Effective research

...that delivers strong, actionable insights is the product of innovation.

At Ipsos B&A we apply intelligence with a unique blend of imagination and lateral thinking. Our diverse team is one that possesses both years of experience and the energy of youth, employing methodologies that range from the tried and tested to the experimental and new.

Effective research

...that delivers strong, actionable insights is the product of innovation.

How we do it

We create bespoke research strategies powered by expertise and intelligence to meet each client's unique challenges

Discover Ipsos B&A Models

Awards achievements

We are pioneers in qualitative and quantitative methodologies. Ipsos B&A has been recognised a record 41 times by the Marketing Society of Ireland, including 8 Grand Prix.

Researchers, academics, media, insight and marketing directors have awarded Ipsos B&A more than any other agency (41 awards) as our repertoire of awards includes; public policy, innovative research, strategic brand development, brand planning, data analytics and product development.

FIND OUT MORE

Awards achievements

We are pioneers in qualitative and quantitative methodologies. Ipsos B&A has been recognised a record 38 times by the Marketing Society of Ireland, including 8 Grand Prix.

Researchers, academics, media, insight and marketing directors have awarded Ipsos B&A more than any other agency (38 awards) as our repertoire of awards includes; public policy, innovative research, strategic brand development, brand planning, data analytics and product development.

We have won 40 Marketing Society awards over 16 years, including the specific award for (research) innovation in 2012, 2013, 2016 and 2018. Ipsos B&A also won the Grand Prix in 2011, 2012, 2015, 2017, 2018, 2019, 2021 and 2023, and the Brand Strategy & Development award 5 times. In 2023, we won Gold for Best Research Initiative for our How To Be Good with Sponsorship Research with RTÉ at the Irish Media Awards, and we also were awarded the Best Use of Research at the Irish Sponsorship Awards. Our aim is to always deliver the optimum project design in terms of methodology, quality of fieldwork, and questionnaire design. In our design, the objective is always focused on the ultimate outputs for the client. Our starting point is not simply measurement, but always how we can drive actions based on insights and improve service for the public.

2021

COVID-19 and its Implications for Brand Growth

— Marketing Society Awards

2020

Customer Experience Research Softening the Blow

— Marketing Society Awards

2019

Customer Experience Excellence Transforming an Organisation

— Marketing Society Awards

2021

Brand Development & Strategy

— Marketing Society Awards

FIND OUT MORE

OUR SERVICES

Unique business challenges demand bespoke, innovative solutions.

FIND OUT MORE

Follow Us:

About Us

We are Ipsos B&A, Ireland’s leading research & insight agency

Understanding gives you an advantage. We interpret what people think and do, providing insights to prepare you for challenges. We combine intelligence, imagination, and experience to deliver meaningful and action-led insights through innovative research

Effective research

...that delivers strong, actionable insights is the product of innovation.

Effective research

...that delivers strong, actionable insights is the product of innovation.

We create bespoke research strategies powered by expertise and intelligence to meet each client's unique challenges

We are pioneers in qualitative and quantitative methodologies. Ipsos B&A has been recognised a record 41 times by the Marketing Society of Ireland, including 8 Grand Prix.

Researchers, academics, media, insight and marketing directors have awarded Ipsos B&A more than any other agency (41 awards) as our repertoire of awards includes; public policy, innovative research, strategic brand development, brand planning, data analytics and product development.

We are pioneers in qualitative and quantitative methodologies. Ipsos B&A has been recognised a record 38 times by the Marketing Society of Ireland, including 8 Grand Prix.

Researchers, academics, media, insight and marketing directors have awarded Ipsos B&A more than any other agency (38 awards) as our repertoire of awards includes; public policy, innovative research, strategic brand development, brand planning, data analytics and product development.

COVID-19 and its Implications for Brand Growth

Customer Experience Research Softening the Blow

Customer Experience Excellence Transforming an Organisation

Brand Development & Strategy

Unique business challenges demand bespoke, innovative solutions.

Research Approaches

Sectors

Ipsos B&A Models

be sure. delve deeper.

Menu

More About Us

Information

JOIN OUR RESEARCH PANEL
ACUMEN ONLINE

CURRENT
INTERVIEWING ROLES

Get In Touch

General enquiries

Data protection enquiries

© 2025 Ipsos B&A

Web Design by Loco Digital

Follow Us

Follow Us:

About Us

We are Ipsos B&A, Ireland’s leading research & insight agency

Understanding gives you an advantage. We interpret what people think and do, providing insights to prepare you for challenges. We combine intelligence, imagination, and experience to deliver meaningful and action-led insights through innovative research

Effective research

...that delivers strong, actionable insights is the product of innovation.

Effective research

...that delivers strong, actionable insights is the product of innovation.

We create bespoke research strategies powered by expertise and intelligence to meet each client's unique challenges

We are pioneers in qualitative and quantitative methodologies. Ipsos B&A has been recognised a record 41 times by the Marketing Society of Ireland, including 8 Grand Prix.

Researchers, academics, media, insight and marketing directors have awarded Ipsos B&A more than any other agency (41 awards) as our repertoire of awards includes; public policy, innovative research, strategic brand development, brand planning, data analytics and product development.

We are pioneers in qualitative and quantitative methodologies. Ipsos B&A has been recognised a record 38 times by the Marketing Society of Ireland, including 8 Grand Prix.

Researchers, academics, media, insight and marketing directors have awarded Ipsos B&A more than any other agency (38 awards) as our repertoire of awards includes; public policy, innovative research, strategic brand development, brand planning, data analytics and product development.

COVID-19 and its Implications for Brand Growth

Customer Experience Research Softening the Blow

Customer Experience Excellence Transforming an Organisation

Brand Development & Strategy

Unique business challenges demand bespoke, innovative solutions.

Research Approaches

Sectors

Ipsos B&A Models

be sure. delve deeper.

Menu

More About Us

Information

JOIN OUR RESEARCH PANEL ACUMEN ONLINE

CURRENT INTERVIEWING ROLES

Get In Touch

General enquiries

Data protection enquiries

© 2025 Ipsos B&A

Web Design by Loco Digital

Follow Us

Start searching:

Follow Us:

JOIN OUR RESEARCH PANEL
ACUMEN ONLINE

CURRENT
INTERVIEWING ROLES