Pharma

In Ireland, we’ve always liked to make things interesting.

For over 20 years, Ipsos B&A has been integral to the lottery and gaming sectors, aiding in game development, participation tracking, and engagement evaluation. Our expertise extends to computer and console games, utilizing diverse methodologies like clinics, ethnography, and longitudinal studies and working across many territories. With a comprehensive approach, we explore gaming opportunities, both physically and virtually, in Ireland and overseas.

Other sectors

Pharma

In Ireland, we’ve always liked to make things interesting.

Gaming & Lotteries

In Ireland, we’ve always liked to make things interesting.

Food & Drink

Food and drink are staples of our research diet at B&A.

Financial Services

Nowhere is the impact of change more immediately felt than in finance.

Automotive & Cars

This sector is one undergoing constant change and reinvention.

Brands & Branding

Brands are like people, each with their own personality, characteristics and way of behaving.

Charity, Patient & Representative Groups

Why does someone care about a particular cause? What makes them voice their concern or donate their money?

Energy & Utilities

We have expertise working with energy suppliers, regulators, networks, and semi-states, such as the Sustainable Energy Authority of Ireland (SEAI).

Political & Social

The accuracy and integrity of our fieldwork is well documented with the The Irish Times polling series followed closely by political parties and media alike.

Public Relations

Reliably knowing the number of people who think a certain way is priceless.

Public Transport

From buses to trains, taxis to planes, everyone has something to say about how we get from A to B.

Public Sector

Expertise, reliability and quality are top of the agenda for public sector bodies.

Advocacy Bodies

Utilities. Energy. Healthcare. Insurance. Telcos.

Retail & Shopping

How we shop, and what we look for in the retail experience, impacts brands, manufacturers and marketers.

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Pharma

In Ireland, we’ve always liked to make things interesting.

Other sectors

In Ireland, we’ve always liked to make things interesting.

In Ireland, we’ve always liked to make things interesting.

Food and drink are staples of our research diet at B&A.

Nowhere is the impact of change more immediately felt than in finance.

This sector is one undergoing constant change and reinvention.

Brands are like people, each with their own personality, characteristics and way of behaving.

Why does someone care about a particular cause? What makes them voice their concern or donate their money?

We have expertise working with energy suppliers, regulators, networks, and semi-states, such as the Sustainable Energy Authority of Ireland (SEAI).

The accuracy and integrity of our fieldwork is well documented with the The Irish Times polling series followed closely by political parties and media alike.

Reliably knowing the number of people who think a certain way is priceless.

From buses to trains, taxis to planes, everyone has something to say about how we get from A to B.

Expertise, reliability and quality are top of the agenda for public sector bodies.

Utilities. Energy. Healthcare. Insurance. Telcos.

How we shop, and what we look for in the retail experience, impacts brands, manufacturers and marketers.

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