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Quantitative

Quantitative

A quantitative study sets out to measure opinion and behaviour. It uses statistically robust samples, aiming to solidly reflect the views of the population or subsets within it

Quantitative

Face-to-face

Face-to-face surveys continue to be the most representative methodology for solid, reliable quantitative studies.

Face-to-face in-home interviewing enables rural communities, still a third of the population, to be proportionately included in studies. Ipsos B&A conducts a large cross-section of such work, including our fortnightly general public omnibus survey, the TAM (television audience monitoring) Establishment Survey, JNLR (Joint National Listenership Research), Eurobarometer, The European Social Survey (ESS), Commission for Communications Regulation (ComReg), Commission for Regulation of Utilities (CRU), The Central Bank and The Irish Longitudinal Study on Aging (TILDA) which interviews 8,000 older adults per survey wave.

Quantitative

Telephone

Our state-of-the-art telephone units in Dublin and Mayo provide us with an intelligent way to conduct high-quality interviews with remote audiences.

Using advanced telephone technology, our highly experienced and closely monitored team of expert interviewers carry out tightly controlled studies with consumers, businesses and senior-level respondents. To bring clients closer to their customers, there is the facility to listen in on (anonymised) interviews as they take place.

Quantitative

Online

Acumen Online is a pioneering digital tool that gives you access to the most representative online panel in Ireland. Its innovative recruitment approach ensures that it is broadly based and diverse.

The Acumen Panel is a panel of people who have volunteered to complete market research studies, with over 40,000 members across the whole island of Ireland. To find out more about our research community go to www.acumenpanel.ie. In addition to custom-built surveys and tracking, we conduct 24 online omnibus surveys per annum – these are surveys that we carry out each month with a fresh nationally representative sample of 1,000 adults aged 16+ on each survey. The samples are sourced from our own online research panel, www.acumenpanel.ie, and are always quota-controlled by: gender, age, socio-economic status and region.

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