Each month, ShopperWatch evaluates consumer perspectives on retailer advertising, new product launches, retailer and brand promotions, and addresses pivotal issues impacting the retail and FMCG sectors today.
September: Private Label I
Irish consumers increasingly perceive private label as offering comparable quality to traditional brands at better value.
October: Private Label II
Private label products are now staples of the Irish grocery shop, with consumers expressing loyalty and quality perceptions to match even leading brands.
November: Disapora
From spending time abroad, Irish people take much pride in our food and drinks products, perceiving them as being of a greater quality in Ireland compared to those abroad.
For more information, please contact John O’Mahony (Director): john.omahony@ipsos.com or Cormac Gunning (Research Executive): cormac.gunning@ipsos.com
