Ipsos B&A is carrying out surveys for National Transport Authority (NTA)
What is the National Household Travel Survey (NHTS)? – National Transport
The National Household Travel Survey (NHTS), commissioned by the National Transport Authority (NTA), is a study of travel habits across the Republic of Ireland. The NHTS is carried out as per the NTA’s legislation outlined in Sections 11, 72, and 73 of the Dublin Transport Authority Act 2008.
The NHTS achieves Goal 8 – Action 69 of the Government of Ireland’s National Sustainable Mobility Policy.
The purpose of the survey is to:
- Gather travel information statistics to support the NTA’s transport planning role;
- Provide essential up to date travel data for regional transport models;
- Facilitate the development of additional transport modelling tools, and;
- Support the continuous monitoring and research on travel and transport patterns.
In total 4,000 households throughout the Republic of Ireland will participate in the survey between September and early December 2025.
Who is Collecting the Data?
The NTA has commissioned Ipsos B&A to conduct the 2025 NHTS. Ipsos B&A is a research agency.
How Was My Household Selected?
Households are selected at random from the general population. Random selection is achieved through random digit dialling of mobile and landline phone numbers. All numbers
called are randomly generated. At the time of calling, no information is known about the individual or household being contacted.
What Information Will I Be Asked to Give?
Your survey pack includes a Household Questionnaire and two-day Travel Diaries. Each must be completed during the survey period.
The Household Questionnaire collects information including:
- The composition of your household, including the age and sex of each household member
- The type of house you live in
- Vehicle and bicycle ownership.
What Will Happen to The Information I Give?
Ipsos B&A and the NTA value and protect the information you provide, and the NHTS research is being conducted in compliance with GDPR.
Ipsos B&A is a member of the Market Research Society. As such, the company abides by the Market Research Society Code of Conduct and associated regulations and guidelines.
Your personal data will be kept confidential. The paper surveys used to collect data from your household for this study will be securely stored by Ipsos B&A and will be destroyed once the information provided by you has been transferred to the Ipsos B&A’s servers.
The NTA publishes grouped anonymous data in the form of the annual NHTS reports.
Security Precautions
Security precautions will be in place to protect your personal data, including appropriate physical security of offices and controlled and limited access to computer systems. Your personal information is securely encrypted while being transferred to the servers and while being retained on the servers.
Privacy Notice
A copy of the Privacy Notice is available here.
Further Analysis & Secondary Research
The NTA may share the anonymised NHTS data with research partners, transport project consultants, and personnel from other institutions and organisations for further analysis and/or secondary research.
If I Have Any Questions or Problems, Who Can I Contact?
If you have any questions regarding this research, you can contact Ipsos B&A on 01 4389 000 or by email at aisling.corcoran@ipsos.com.
Alternatively, you can contact the National Transport Authority on 01 879 8300 or by email at info@nationaltransport.ie.
More information:
