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# Ipsos B\&A: Ireland's leading market research company

## Pages
- [Certifications](https://www.ipsosbanda.ie/certifications/)
- [Home](https://www.ipsosbanda.ie/)
- [Privacy Policy](https://www.ipsosbanda.ie/privacy-policy-2/)
- [Contact Us](https://www.ipsosbanda.ie/contact-us/)
- [Awards](https://www.ipsosbanda.ie/awards/)

## Posts
- [Ipsos B\&A Brand Distinctive Assets Overview](https://www.ipsosbanda.ie/ipsos-ba-brand-distinctive-assets-overview/): Discovering your brand assets in the mind of consumers\.
- [Ipsos Generations Report 2026](https://www.ipsosbanda.ie/ipsos-generations-report-2026/): Explore the Ipsos Generations Report 2026: Continuity vs Rupture\. Our fourth edition examines population decline, shifting milestones, and generations at work\.
- [Department of Finance SME Credit Demand Report 2025](https://www.ipsosbanda.ie/department-of-finance-sme-credit-demand-report-2025/): Tánaiste publishes SME Credit Demand Survey for 2025\.

- [Ipsos B\&A Consumer Confidence, May 2026](https://www.ipsosbanda.ie/ipsos-ba-consumer-confidence-may-2026/): Have we reached peak exhaustion?
- [Ipsos B\&A Consumer Confidence, April 2026](https://www.ipsosbanda.ie/ipsos-ba-consumer-confidence-april-2026/): We are taking stock of Geo\-Political events with trepidation\.

## Team Members
- [Damian Loscher](https://www.ipsosbanda.ie/team_members/damian-loscher-2/)
- [Luke Reaper](https://www.ipsosbanda.ie/team_members/luke-reaper/)
- [Davina O'Donoghue](https://www.ipsosbanda.ie/team_members/davina-odonoghue/)
- [Niamh Doyle](https://www.ipsosbanda.ie/team_members/niamh-doyle/)
- [Niall Brennan](https://www.ipsosbanda.ie/team_members/niall-brennan/)

## Sectors
- [Healthcare \& Pharmaceutical](https://www.ipsosbanda.ie/sectors/pharma/)
- [Food \& Drink](https://www.ipsosbanda.ie/sectors/food-drink/)
- [Political \& Social](https://www.ipsosbanda.ie/sectors/political-social/)
- [Brands \& Branding](https://www.ipsosbanda.ie/sectors/brands-branding/)
- [Gaming \& Lotteries](https://www.ipsosbanda.ie/sectors/gaming-lotteries/)

## Models
- [Digital Ad Testing \- Creative\|Spark](https://www.ipsosbanda.ie/models/digital-ad-testing/)
- [Customer Experience / Voice of Customer](https://www.ipsosbanda.ie/models/customer-experience-voice-of-customer/)
- [Brand Equity](https://www.ipsosbanda.ie/models/brand-equity/)
- [Needs \& Segmentation](https://www.ipsosbanda.ie/models/needs-segmentation/)
- [NPD](https://www.ipsosbanda.ie/models/npd/)

## Art Pieces
- [Clare Henderson](https://www.ipsosbanda.ie/ba-art-collection/clare-henderson/)
- [Donald Teskey](https://www.ipsosbanda.ie/ba-art-collection/donald-teskey/)
- [John Graham](https://www.ipsosbanda.ie/ba-art-collection/john-graham/)
- [Charles Harper](https://www.ipsosbanda.ie/ba-art-collection/charles-harper/)
- [Taffina Flood](https://www.ipsosbanda.ie/ba-art-collection/taffina-flood/)

## New Case Studies
- [All Aboard: designing the next generation of rail transport in Ireland](https://www.ipsosbanda.ie/new_case_studies/creating-a-new-flee/)
- [Understanding the Irish digital consumer](https://www.ipsosbanda.ie/new_case_studies/understanding-the-irish-digital-consumer/)
- [Evidence based policy making](https://www.ipsosbanda.ie/new_case_studies/evidence-based-policy-making/)
- [JNLR \(Joint National Listenership Research\)](https://www.ipsosbanda.ie/new_case_studies/jnlr-joint-national-listenership-research/)
- [A diagnostic brand health check using a bricolage of qualitative research](https://www.ipsosbanda.ie/new_case_studies/a-diagnostic-brand-health-check-using-a-bricolage-of-qualitative-research/)

## Current Projects
- [National Household Travel Survey 2025 ONLINE – Information for participating households](https://www.ipsosbanda.ie/current_projects/comreg-mobile-consumer-experience-research-project/): The National Household Travel Survey \(NHTS\), commissioned by the National Transport Authority \(NTA\), is a study of travel habits across the Republic of Ireland\.
- [Healthy Ireland Survey – Information for Participants](https://www.ipsosbanda.ie/current_projects/healthy-ireland-survey-information-for-participants/): The Department of Health has commissioned Ipsos B\&A to complete a national survey about health behaviours on its behalf\. This is the twelfth wave of the survey and covers a variety of health behaviours in Ireland\.
- [National Household Travel Survey 2025](https://www.ipsosbanda.ie/current_projects/irish-national-survey-of-sexual-health-inish-pilot-study/): Information for participating households
- [Radio Listening Study commissioned by the JNLR Industry Committee](https://www.ipsosbanda.ie/current_projects/radio-listening-study-commissioned-by-the-jnlr-industry-committee/): The JNLR Industry Committee commissions Ipsos B\&A to complete a national survey about radio listening behaviours in Ireland\. 

## Sectors
- [Customer Experience](https://www.ipsosbanda.ie/sectors/customer-experience/)
- [Brand / Ad Development](https://www.ipsosbanda.ie/sectors/brand-ad-development/)
- [Polling](https://www.ipsosbanda.ie/sectors/polling/)
- [Social](https://www.ipsosbanda.ie/sectors/social/)